the nirc shop
is almost here!
We've been working on our very first batch of NIRC shirts that will be dropping soon.
More than just shirts that "look cool" these are words we live by.
A little preview below
the nirc shop
is almost here!
We've been working on our very first batch of NIRC shirts that will be dropping soon.
More than just shirts that "look cool" these are words we live by.
NIRC
No slogans. No noise. Just NIRC.
nirc
No slogans. No noise. Just NIRC.
RIDE. RIDE IT ALL.
Dirt, snow, or gravel.
Backyard trail or backcountry, world-class resort or local race day.
Ride it all.
That’s the mission.
MAKE IT BETTER
Your local race. Your local hill. Your local shops. They need you as much as you need them.
Trail covered in downed trees? Grab a saw. Race needs volunteers? Show up. Coffee shop nails your order every time? Buy from them, not the chain.
Take care of what takes care of you.
No complaining. Just make it better.
send it
In life, hesitation will get you killed. At the top of a big descent, or stuck in a job draining your stoke? Send it.
When the pressure's on, don't overthink. Make a calculated decision and commit.
Life's short. Be confident. Just send it.
don't post it. live it.
First rule of the secret spot: Don't post the secret spot.
The second it blows up online, it stops being what made it great.
Some places are better lived than shared.
cut it. ride it. repeat.
A mantra for the core rider to push through, the ones out there year after year cutting what everyone else just rides.
Forest service crew clearing deadfall. Local club running a trail day. Or someone just clearing the backyard trail.
Cut it. Ride it. Repeat.
trails happen
Long before maps, animals wore paths into the ground just by walking the same way, over and over.
Most trails aren’t built, they just happen. An old road swallowed by brush, rediscovered years later. A shortcut that became the way. A line down the mountain nobody designed, it just made sense.
Sometimes the trail’s already there. You just have to find it.
the more they tax us, the less we can ride.
A simple statement to make us think.
Governments have a reputation for being inefficient and corrupt, with bureaucratic red tape and a lack of market competition.
Nothing in life is free, and time is limited. For some reason, we're still waiting and hoping they'll save us.
RIDE. RIDE IT ALL.
Dirt, snow, or gravel.
Backyard trail or backcountry, world-class resort or local race day.
Ride it all.
That’s the mission.
make it better
Your local race. Your local hill. Your local shops. They need you as much as you need them.
Trail covered in downed trees? Grab a saw. Race needs volunteers? Show up. Coffee shop nails your order every time? Buy from them, not the chain.
Take care of what takes care of you.
No complaining. Just make it better.
SEND IT
In life, hesitation will get you killed. At the top of a big descent, or stuck in a job draining your stoke? Send it.
When the pressure's on, don't overthink. Make a calculated decision and commit.
Life's short. Be confident. Just send it.
don't post it. live it.
First rule of the secret spot: Don't post the secret spot.
The second it blows up online, it stops being what made it great.
Some places are better lived than shared.
cut it. ride it. repeat.
A mantra for the core rider to push through, the ones out there year after year cutting what everyone else just rides.
Forest service crew clearing deadfall. Local club running a trail day. Or someone just clearing the backyard trail.
Cut it. Ride it. Repeat.
TRAILS HAPPEN
Long before maps, animals wore paths into the ground just by walking
the same way, over and over.
Most trails aren’t built, they just happen. An old road swallowed by brush, rediscovered years later. A shortcut that became the way. A line down the mountain nobody designed, it just made sense.
Sometimes the trail’s already there. You just have to find it.
the more they tax us, the less we can ride.
A simple statement to make us think.
Governments have a reputation for being inefficient and corrupt, with bureaucratic red tape and a lack of market competition.
Nothing in life is free, and time is limited. For some reason, we're still waiting and hoping they'll save us.